While working for Under Armour, I was lucky enough to be a part of the team that would create a new app that was a social media platform and a fitness tracker in one. This app came to be called UA RECORD.
Project Type: Client work
Role: Product Designer
Tools Used: Sketch, Adobe Photoshop
Timeline: 2014 - 2015
Team: 2 product designers (myself included), 1 lead product designer
Phase 1 - I Will What I Want
Phase 1 of what would become UA Record was soft launched in tandem with the female-targeted marketing campaign I Will What I Want. The idea was to create an app that was both an activity tracker and a social network that allows users to track their athletic performance and share their progress with friends.
Phase 2 - UA Record
This phase of Record's life cycle continues the ideas started in the I Will What I Want app but reimagines them for a wider appeal. Our goal was to maintain the gritty brand aesthetic that consumers of Under Armour apparel are familiar with while keeping the app clean, easy to understand, simple to use, and valuable for its informative data collection and presentation.
