Under Armour
While working for Under Armour, I was lucky enough to be a part of the team that would create a new app that was a social media platform and a fitness tracker in one. This app came to be called UA RECORD.
PRODUCT DESIGN - WEB DESIGN - UI/UX
UNDER ARMOUR RECORD PHASE 1
I Will What I Want
Phase 1 of what would become UA Record was soft launched in tandem with the female-targeted marketing campaign I Will What I Want. The idea was to create an app that was both an activity tracker and a social network that allows users to track their athletic performance and share their progress with friends.
I Will What I Want
Phase 1 of what would become UA Record was soft launched in tandem with the female-targeted marketing campaign I Will What I Want. The idea was to create an app that was both an activity tracker and a social network that allows users to track their athletic performance and share their progress with friends.
PHASE 2
UA Record
This phase of Record's life cycle continues the ideas started in the I Will What I Want app but reimagines them for a wider appeal. Our goal was to maintain the gritty brand aesthetic that consumers of the Under Armour apparel are familiar with, while keeping the app clean, easy to understand, simple to use, and valuable for it's informative data collection and presentation.
UA Record
This phase of Record's life cycle continues the ideas started in the I Will What I Want app but reimagines them for a wider appeal. Our goal was to maintain the gritty brand aesthetic that consumers of the Under Armour apparel are familiar with, while keeping the app clean, easy to understand, simple to use, and valuable for it's informative data collection and presentation.
PHASE 3
UA Record
Phase 3 of the Under Armour Record's life cycle. The new design approach focused on clean, minimalist design paired with refined typography and usability.
UA Record
Phase 3 of the Under Armour Record's life cycle. The new design approach focused on clean, minimalist design paired with refined typography and usability.
